MASSAGE FOR THE MASSES

THE GREAT AMERICAN BACKRUB WANTS TO TOUCH US ALL--10 MINUTES FOR $14.95. IS THIS A GOOD IDEA?

Bill Zanker, 42, is one of those quirky entrepreneurs always on the lookout for the Next Great Idea. Jogging through San Francisco's Golden Gate Park one day, he spotted a man offering massages for $1 a minute. "He was dirty, he looked homeless, and yet people were lined up," recalls Zanker. "I thought, 'What a great idea.'" Browsing the Sharper Image, he found an array of massage-related products that sent his mind spinning. Thought he: "There's got to be a way to bring stress reduction to the masses." Eureka! Zanker opened the first Great American BackRub store in 1993 in Manhattan.

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