Bill Zanker, 42, is one of those quirky entrepreneurs always on the lookout for the Next Great Idea. Jogging through San Francisco's Golden Gate Park one day, he spotted a man offering massages for $1 a minute. "He was dirty, he looked homeless, and yet people were lined up," recalls Zanker. "I thought, 'What a great idea.'" Browsing the Sharper Image, he found an array of massage-related products that sent his mind spinning. Thought he: "There's got to be a way to bring stress reduction to the masses." Eureka! Zanker opened the first Great American BackRub store in 1993 in Manhattan.
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