101 MOVIE TIE-INS

WITH MERCHANDISING MONEY RIVALING ITS BOX-OFFICE TAKE, HOLLYWOOD IS SAYING, ATTENTION SHOPPERS!

Here's a telling story about the way the movie business used to work. In 1929 Walt Disney was approached in a New York City hotel lobby by a man offering $300 for the right to put Mickey Mouse's image on writing tablets. Disney, who needed the money, accepted on the spot. And thus in an altogether offhand manner was born the first officially licensed piece of Mickey Mouse junk.

Here's a telling story about the way the movie business works today. Last year, after shooting was completed on Flipper, which Universal was expecting to be one of its big summer movies...

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