SUB-PRIME TIME

LENDING MONEY TO PEOPLE WITH BAD CREDIT DOESN'T SEEM LIKE GOOD BUSINESS. YET IT COULDN'T BE BETTER

Who will win this year's race to become America's highest-paid chief executive? With little more than two months remaining in 1996, the favorite by about 50 Rolls-Royce lengths looks to be Larry Coss, 57, a self-effacing former used-car dealer, whose total compensation as CEO of Green Tree Financial Co. in St. Paul, Minnesota, is streaking toward the $100 million mark. Coss, whose company specializes in financing mobile homes, motorcycles and other big-ticket consumer items, walked away with $65.6 million in salary and bonus last year, leaving better-known titans like Sanford Weill of the Travelers Group and Jack Welch of General Electric...

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