ACT TWO FOR BIG BLUE

IBM IS TURNING PROFITS AND HEADS WITH SNAZZY PRODUCTS AND SNAPPY EARNINGS. BUT WHAT LIES AHEAD?

When IBM announced its quarterly results last Monday, the news seemed like the last, grateful chapter of some Joseph Conrad epic. IBM had returned from its arduous journey to the land of lesser companies. It had produced a solidly black summer. Profits, the company said, rose ahead of expectations; hot new IBM computers such as the ThinkPad 560 were rocketing off the shelves for the first time in decades; and the company's services business, which helps firms get up to the warp speed of the infobahn, had booked a mind-blowing $11 billion in business in the first nine months of 1996.

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