A CASE OF MUD LUST

TOO MUCH CIVILITY MAKES FOR A BORING CAMPAIGN

Jay Leno called the vice presidential debate "must sleep tv," and ABC complained it was a C-SPAN sing-along. A majority of the public say "dull" when pollsters ask them to describe the campaign. By the time of the presidential town-hall meeting, it looked as if Game Six of the pennant race would draw more viewers; midway through, Life Among the Manatees on Nova had more.

This growing ennui is making the press more desperate than Bob Dole. About this time in a campaign we journalists are usually worrying about having sunk too low; instead, we fear we've risen so high we're...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!