BIZWATCH

LOOKS LIKE A LAVA LAMP, GROSSES OUT ADULTS

Today's teenagers have fallen in love with lava lamps, those kitschy 1960s artifacts that featured floating lumps. So it's not surprising that the Clearly Canadian company has launched a line of soft drinks that bring the lamps to mind. The noncarbonated fruit-flavored beverages, called Orbitz, contain brightly colored jelly balls that can be sipped through a straw. Grossing out grownups is part of the plan. "If we are making 40-year-olds uncomfortable," says marketing director Jonathan Cronin, "we are probably making a teen very happy."

Clearly Canadian, based in British Columbia, could use some...

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