A NEW FLAVOR AT BEN & JERRY'S

THE CEO'S OUSTER SHOWS THIS GROOVY COMPANY MUST DEAL WITH REALITY

With their stock melting, ice cream icons Ben Cohen and Jerry Greenfield have created a new flavor for their management repertoire: the Holland Heave-Ho.

Cohen and Greenfield, of course, are the hippie founders of Ben & Jerry's Homemade, the Waterbury, Vermont-based superpremium ice-cream maker that vaulted to prominence with its quirky management style and equally quirky flavors, including Chubby Hubby and Chunky Monkey. Ben and Jerry have made a very public effort to put the environment, politics and people before profits--an unpardonable sin in the canon of Wall Street and a style that worked so long as Baby Boomers were ignoring...

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