DESPERATELY SEEKING LORI

BOB DOLE AND BILL CLINTON WILL DO ANYTHING TO WIN THE HEARTS AND VOTES OF WORKING MOMS, BUT MANY OF THEM ARE TOO BUSY TO NOTICE

Swing voters hold a nation's secrets. Sometimes they are important because of what they tell us about an election. But when the race isn't even close, they are important because of what they tell us about ourselves.

Thirty years ago, the crucial voter was a white, male factory worker--urban, ethnic, patriotic--who ripened into a Reagan Democrat and started swinging the White House to the G.O.P. But in 1996 the archetype has changed: she is a suburban, conservative, Midwestern working mother, 35 years old, earns her age, finished high school, maybe some college. Between 1992 and 1996 she has swung more dramatically...

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