WHY OUR GAME PLAN WORKED

POLLSTERS MARK PENN AND DOUG SCHOEN BEGAN WORK FOR THE CLINTON CAMPAIGN THREE MONTHS AFTER THE REPUBLICAN VICTORY IN THE 1994 CONGRESSIONAL ELECTION. THEIR RESEARCH AND STRATEGIC ANALYSIS GUIDED THE P

The President's overwhelming re-election victory reflects more than just Bill Clinton's return to his centrist, New Democratic roots, and more than his opponents' failure to stake out alternative positions. Instead the Clinton victory represents a fresh and indeed a novel approach to politics that could well change the way both major parties appeal to the electorate in the future. Congressional Democrats, who failed to retake Congress after losing control in 1994, would do well to study the differences between their approach and the President's if they are to regain majority-party status.

President Clinton won not only because he recognized that the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!