PARCHED FOR GROWTH

PEPSI HAD A GRAND PLAN FOR GLOBAL EXPANSION. ALAS, COKE WAS THIRSTIER

Pepsico CEO Roger Enrico is seeing an awful lot of red in his first few months as captain of the blue team. Throughout July the renowned cola warrior got to witness the marketing frenzy associated with the Games in Atlanta, a.k.a. the Coke Olympics. Coke is riding Olympic glory to an 8% increase in sales so far this year, twice as fast as its great rival.

Then came August, when Enrico learned that Pepsi's biggest bottler, Argentina's B.A.E.S.A., was rotten with financial problems--this coming on the heels of accounting shenanigans with Pepsi Bottling of Puerto Rico. And last week Pepsi's sad...

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