NEW NEWS BREAKS IN

MSNBC LAUNCHED WELL BUT HIT A FEW BUMPS DURING THE TWA CRASH

Step 1 is now complete," a portentous voice proclaims in one oft-run commercial for MSNBC, the all-news channel from Microsoft Corp. and NBC that debuted to much fanfare last week. But Step 1--putting a professional-looking news operation on the air, with plenty of glitz and gab and good-looking TV personalities--was easy. The hard part came when news broke.

Brian Williams, one of NBC's rising stars, was anchoring the channel's hour-long evening newscast Wednesday night when reports began filtering in about an aircraft exploding off the coast of Long Island, New York. It was one of those defining moments for a TV...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!