For Willie Kennedy, a 72-year-old grandmother and former member of San Francisco's Board of Supervisors, it was a clear-cut issue of racism: last March a Domino's Pizza and a Mr. Pizza Man refused to deliver to her grandson William Fobbs at his home in a predominantly black area near Candlestick Park. The Domino's franchise, like most Domino's Pizzas across the country, used a software system that color-codes streets according to risk; a large swath of Fobbs' neighborhood had been "red-zoned," meaning it was deemed too dangerous to serve.
Livid, Kennedy got the Board of Supervisors to pass the country's first ordinance...