RESCUING BORIS

THE SECRET STORY OF HOW FOUR U.S. ADVISERS USED POLLS, FOCUS GROUPS, NEGATIVE ADS AND ALL THE OTHER TECHNIQUES OF AMERICAN CAMPAIGNING TO HELP BORIS YELTSIN WIN

In the end the Russian people chose--and chose decisively--to reject the past. Voting in the final round of the presidential election last week, they preferred Boris Yeltsin to his Communist rival Gennadi Zyuganov by a margin of 13 percentage points. He is far from the ideal democrat or reformer, and his lieutenants Victor Chernomyrdin and Alexander Lebed are already squabbling over power, but Yeltsin is arguably the best hope Russia has for moving toward pluralism and an open economy. By re-electing him, the Russians defied predictions that they might willingly resubmit themselves to communist rule.

The outcome was by no means...

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