BIZWATCH

STILL LIFE WITH PROFITS

Those art lovers packing the big Cezanne show in Philadelphia this summer are participating in the latest rite of American commerce: high culture as a profit center. With urban jobs and tax revenues shrinking, cities like Philadelphia eagerly seek blockbuster art shows to bring in the dollars. Major exhibits like New York City's 1992 Matisse retrospective can raise more moola than a Super Bowl or presidential convention. Chicago's four-month Monet show last year attracted nearly a million viewers and pulled $140 million into the area, surpassing the $109 million that Super Bowl XXX fans brought to Arizona...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!