Not long ago, Coca-cola chairman Roberto Goizueta showed up to salute a group of American immigrants as they took the oath of citizenship at Monticello, the home of Thomas Jefferson. Coke's boss eloquently recalled his own family's flight from Cuba and eventual naturalization as proud Americans. Said the courtly ceo: "When my family and I came to this country, we had to leave everything behind...our photographs hung on the walls, our wedding gifts sat on the shelves."
The most powerful Cuban-born executive in the U.S. also seems to have left behind any vindictiveness, at least in a commercial sense. Goizueta has...
To continue reading:
or
Log-In
