The Rainforest Cafe's Motley Fool message board--an online repository of comments about a fast-growing chain of rain forest-themed restaurants--is a cyber lovefest. Investors delight in the restaurants' lifelike robot birds and monkeys, gleefully report on the long lines to get in, and cheer on the company's latest expansion plans. With the stock's meteoric rise--up some 700% since its IPO last year--postings often lapse into euphoria: "I love this company"; "I love every dollar I have thrown into it"; and the group's oft-repeated rallying cry, "Let it RAIN!!!"

The intersection of cyberspace and Wall Street has produced an unlikely offshoot: the message...

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