CAUSE CELEB

TWO HIGH-PROFILE ENDORSERS ARE PROPS IN A WORLDWIDE DEBATE OVER SWEATSHOPS AND THE USE OF CHILD LABOR

A crusade in search of its 15 minutes of fame sometimes needs a celebrity sacrifice. Zoe Baird gave us immigration reform, Christopher Reeve makes it impossible to ignore spinal-cord research, Magic Johnson lent his charisma to the fight against AIDS. Now the issue of exploited child workers--an ugly story that has become routine--lands in the morning papers and on the evening news because the exploiter suddenly has a perky, famous face. When Kathie Lee Gifford tearfully confessed on her morning talk show last month that yes, her Wal-Mart outfits were made by Honduran girls paid 31[cents] an hour--but she didn't know,...

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