POPCORN CANDIDATES

'TIS THE SEASON FOR BIG PROMISES FROM POLS AND MOVIES

Managing a modern presidential campaign is often compared to selling soap. But an even better analogy would be to marketing a big Hollywood summer movie--and not just because summer movies and presidential candidates both tend to have problems with character.

"We've often said that opening a movie is a lot like a political campaign in that we have an idea and the job is to make people want to see it," says Barry London, a vice chairman at Paramount and the man in charge of marketing Mission: Impossible, which just had the second largest opening in movie history. By "idea," London...

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