CAMPAIGN '96: BLOODIED BUT UNCOWED

WHAT STEVE FORBES IS GETTING FOR ALL HIS MONEY

A YEAR FROM NOW, WHEN Steve Forbes' accountant totals up his client's 1996 spending, he may just scratch his head over what Mr. Forbes got for his money. Well, for one thing, when tassel-loafered ad buyers climb the gangway of the Highlander, the Forbes Inc. yacht, they will probably think they're hobnobbing not with the shy, bespectacled son of a legendary hot-air-balloon-flying publisher but with a once and perhaps future presidential candidate. Forbes made the Oedipal analogy himself last week when he said, with a smile, that if he won the Connecticut primary, "I wouldn't need a balloon to get in...

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