HANDS ON, HANDS OFF: MANAGING THE BIG GUYS

THE MANAGER IS NOT THE MESSAGE, BUT PRESIDENTIAL campaigns often mirror their managers. Bill Dal Col, who runs the upstart Forbes campaign, makes decisions on the fly like the head of an entrepreneurial start-up. Scott Reed, who oversees the Dole campaign, supervises his forces like the CEO of a FORTUNE 500 company. Dal Col shadows his candidate like a Secret Service agent, huddling with Forbes to make hour-to-hour decisions. Reed talks by phone with Dole at least twice a day and consults his commanders by conference call. One is a hands-on operator; the other an arm's-length manager. "Bill wants to be...

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