CAMPAIGN '96: WHAT DOLE IS DOING WRONG

AFTER A DISASTROUS REBUTTAL TO CLINTON, DOLE SEEKS TO FIX HIS CAMPAIGN BEFORE IT IS TOO LATE

A SNAPSHOT FROM THE WEEK Everything Went Wrong in the Dole campaign. There is the candidate, hours after delivering one of the worst and most important speeches of his life. He is back in Iowa, shaking more hands, mining votes, posing for a photo with local farmers Mark and Jeanine Dirks and their six-month-old boy. The candidate gazes down at the little brown-haired cutie sucking happily on a pacifier. "$500 tax credit," Dole says, and laughs.

People who like and admire Bob Dole see in these moments the essence of their man. He is too decent to pretend to be someone...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!