AT BRUEGGER'S BAGEL BAKERIES in the Chicago area, you can buy purple bagels. Purple flags festoon every other car on the streets of the Windy City. The Chicago Sun-Times recently devoted a column to the question, "Won't head-to-toe purple make me look like Barney?" And at the Roxy Restaurant in Evanston on New Year's Day, patrons will be able to drink purple beer.
Why this fascination with the color purple? Well, it is the dominant color of Chicagoland's favorite, mighty, Rose Bowl--bound football team, Da Wildcats. Da Northwestern Wildcats.
Prior to this season, the words mighty, Rose Bowl and Northwestern last...