THOUSANDS OF PROSPECTIVE HOME buyers recently converged on a former cattle pasture in Orlando, Florida, hoping to become the first permanent residents of a Disney attraction. It is the new town of Celebration, which is going up just 15 miles south of Cinderella's Castle and the Pirates of the Caribbean.
As familiar Disney melodies (When You Wish upon a Star and M-I-C-K-E-Y-M-O-U-S-E) were piped over the loudspeakers, the crowd piled into five tents where names were picked from revolving bins, one for each level of housing: Estate, Village, Cottage, Townhomes and Apartments. There was an extra bin for the rentals. The...