SUDDENLY A ROAR ISsues from the TV set. On the screen, a giant tongue of flaming gases erupts from the sun, and one bold statement after another is superimposed on the solar surface: "The idea behind it led to the Nobel Prize in Medicine," reads the first, followed by, "It's the most prescribed medication of its kind." As the sun is gradually eclipsed, the boasts continue: "It helps block production of stomach acid." "It's the world's first acid blocker." Then, against the glowing corona of a totally eclipsed sun, "And now it's available without a prescription." Finally the eclipsed image resolves...
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