BACK IN MARCH, IT WAS EStimated that the O.J. boomlet could add $200 million to the nation's gross domestic product. After seven additional months of merchandising, that figure begins to look a tad low when you account for all the revenue streams: legal fees; at least $60 million in gross revenues from various books; $5 million to $10 million in O.J. phone cards; $5 million in Simpson statuettes; $1.5 million in O.J. trading cards; Al Cowlings' 900 line--the whole affair begins to rank on a par with the annual sales of a mid-size company. A tentative accounting:

Simpson is out an...

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