NOT IN KANSAS ANYMORE

WITH OTHER TOURISTS SHYING AWAY, MIAMI BEACH WOOS THE NATION'S $17 BILLION GAY AND LESBIAN TRAVEL MARKET

Hurricanes, riots, crime, awkward memories of Don Johnson running around sockless in a pastel linen jacket--deservedly or not, the developments of the past few years have not burnished South Florida's image as a prime tourist destination. And yet, even as the number of visitors to Dade County dropped in 1994, there was one conspicuous bright spot for local boosters: gay tourists, usually with gobs of money to spend, have been flocking to Miami Beach by the thousands. While Chamber of Commerce types in other cities might view this development with alarm, gobs of money or no, tourism officials in Miami Beach...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!