YOU'VE GOT TO HAND IT TO CALVIN KLEIN: HE REALLY knows how to milk an advertising campaign, even a doomed one. First you push the envelope until it splits open by putting pubescent models in lurid poses, then plaster them on billboards and magazines-and air them on TV. If you're lucky, parents, the Catholic League and other religious groups will protest, especially over the video in which an offscreen male voice tells a girl standing alone that she's pretty and not to be nervous. Promise to withdraw the ads with an Orwellian statement about how your "positive message" was "misunderstood" and...

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