TV AND NOT TV

AT ITS NADIR, ZENITH GIVES WAY TO A KOREAN COMPANY

Well before channel surfing was a glint in an engineer's eye, Zenith was a power to be reckoned with. The U.S. brand whose name suggests the summit of aspiration was born on a Chicago kitchen table in 1918, when two wireless-radio buffs turned out equipment for other amateurs. In the 1940s, Zenith went into making TV sets in a big way, and in 1956 it introduced the parents -- or grandparents -- of today's couch potatoes to the idea of remote control with its Space Command device.

Unfortunately, this electronics pioneer is also an industry leader in losing money. Last week,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!