Take me out to the ball game, Take me out to the Diamond View Suites. Buy me some Dijon-marinated jumbo shrimp and Grgich Hills Chardonnay, I don't care 'cause the company will pay...
Given the current state of pro sports economics, Take Me Out to the Ball Game needs a little updating. And so does the antediluvian notion that fan support is the key to franchise success. A ball club needs not only gate receipts and a good media contract but also steady revenue from stadium advertising, sweetheart concession deals and, especially, luxury boxes. "Luxury boxes are critical these days," says...
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