Until last week, Christine Hong, an assistant account executive at the Los Angeles ad agency Poppe Tyson, had never won anything. Then she received E-mail "signed" by Taco Bell president William C. Bell, informing her that from now until the end of October she could order one free lunch a week simply by stopping in at a participating restaurant and uttering this password: "I'd like a Grande Burrito and hold the McSour Cream."
But Hong, who used to work at Taco Bell, is no chump. "I know Taco Bell's president is not named Bell," she says. Hong was a victim of...
To continue reading:
or
Log-In
