HEY, LET'S PUT ON A SHOW!

START OUR OWN MULTIMEDIA COMPANY! GET INVESTORS TO GIVE US $2 BILLION! PROVE THE NAYSAYERS WRONG! AN INSIDE LOOK AT THE DREAMWORKS SAGA--ACT I

IT IS HOLLYWOOD'S LATEST CATCHPHRASE, successor to "Let's do lunch," "My fax will talk to your fax," and "I'm gonna kill and eat your children." Now, when a mogul wants to give you the long view, he gazes ceilingward and intones, "But at the end of the day ... "

This old Britishism, a long-winded way to say "finally," is the mot du jour for Jeffrey Katzenberg and others in the burgeoning world of DreamWorks SKG, the company he created with director Steven Spielberg and pop-music potentate David Geffen. For their infant company, though, it is the beginning of the day--a...

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