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MADISON AVENUE MEETS THE ONLINE WORLD -- AND NEITHER WILL BE THE SAME AGAIN

The earth didn't move on Jan. 1, 1954, when NBC aired the tournament of Roses Parade from Pasadena, California -- the first national, commercially sponsored TV program broadcast in living color. In fact, most of the viewers in the 21 cities that carried the show could only imagine the colors, since virtually all TV sets then were still black-and-white. But it was a beginning. Within 20 years, not only did nearly every American home have a television set, but most of the sets were in color. Families were eating their dinner on trays in front of the TV rather than miss...

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