EXTRA! READERS TALK BACK!

JOURNALISTS AND THEIR AUDIENCES ARE LEARNING THAT THE I-WAY IS A TWO-WAY STREET

For media moguls, Cyberland has become the new Klondike. Hardly a week goes by without at least one new newspaper or magazine or television network pushing its stake into the ground and raising an ONLINE banner over the home office. More and more publications seem to feel that if you don't have a claim staked out on the virtual newsstand -- either on existing information services like CompuServe or Prodigy or with your own Website directly on the Internet -- you're nowhere. By the end of 1994, more than 450 publications had embraced the electronic option. CompuServe alone is host to...

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