To Our Readers, Feb. 13, 1995

When TIME hired Joshua Quittner to write about information technology, we knew we were getting a savvy reporter. What we didn't realize was that we were also getting a corporate raider. For an article in Wired magazine late last year, Quittner found out that McDonald's was one of several big corporations that had not registered their company names as domain names on the Internet (those letters that follow the @ symbol, identifying the sender). After trying in vain to find a company executive who could tell him why, Quittner simply registered the McDonald's name for himself.

When the article appeared,...

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