Advertising: Damage And Destruction

Ousted as head of the giant firm he founded, Maurice Saatchi comes back with a vengeance

EVERYONE WHO HAS READ JOSEPHINE Hart's best-selling novel Damage remembers the opening lines: "Damaged people are dangerous. They know they can survive." Those words came to life last week for Hart's husband, the British advertising mogul Maurice Saatchi. Wounded by his ouster last month as chairman of Saatchi & Saatchi, the agency he started in 1970, which grew to be one of the largest in the world, Saatchi struck back hard. He announced he would start a rival advertising firm that will probably spirit away some of Saatchi & Saatchi's biggest clients. To add to the retribution, at least seven of...

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