Secrets of Highly Paid Campaign Consultants Revealed!

It's not hard to figure out what candidates are being told to say this fall:

"George Pataki, politics as usual."

-- Attack ad for New York Governor Mario Cuomo against his Republican opponent

"It's politics as usual."

-- Representative Martin Frost (D-Texas), answering accusations of election- law violations

"We need Bill Martini in Congress to end ... politics as usual."

-- New Jersey Governor Christine Whitman, endorsing a local Republican candidate for Congress

"Burns is clearly 'politics as usual."'

-- Jack Mudd, Democratic challenger to U.S. Senator Conrad Burns (R-Montana)

"Old-style politics as usual."

-- Broadcast ad for Connecticut gubernatorial candidate...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!