Nice Guys Finish First?

Tom Gill, 38, owns an Oldsmobile dealership in Columbus, Ohio, that in the past year has moved $30 million worth of Achievas and '95 Auroras and whatnots out of its showroom and off the lot. Plenty of people bought new and used cars from this man, and he talks openly about how he got them to do so: "I never let a customer walk in my life. I had just one goal in life: to be the No. 1 volume dealer. What could I do to close that customer on the showroom floor now? Our approach was to deliver them now,...

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