Will Teens Buy It?

Coke's new OK soda uses irony and understatement to woo a skeptical market

"Ah, this is Pam H. from Newton, Massachusetts, and I resent you saying that everything is going to be O.K. You don't know anything about my life. You don't know what I've been through in the last month. I really resent it. I'm tired of you people trying to tell me things that you don't have any idea about. I resent it. ((Click! ))"

-- Message left on the 800 line set up to promote OK soda

BELIEVE IT OR NOT, COCA-Cola actually paid its advertising agency to plant that message on a hotline for its newest product. But then, trashing...

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