On the Money: Rooting for the Federal Expresses

Have you heard about the Federal Expresses? It's a potential football team in a new corporate league the cbs people have pinned to the drawing board. If this goes through, we will be rooting for the Union Carbides or the Meridian Bancorps, the Reynolds Metals or maybe even the Digital Equipments.

In auto racing, they plaster the cars with brand names and turn them into speeding billboards, but if companies get football teams, the fans will see 22 rampaging advertisements on every play. This will take the game back to its roots in the 1920s, when we had the Decatur Staleys,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!