He may not think so. His wife may not think so. But Bill Clinton has been having a great sweeps month, caught up in scandals, scrapes and cliff-hangers just like the networks. Unlike the networks, however, the President may not find this kind of programming to be good for his ratings.
Sweeps -- as most Americans are no doubt aware in the Entertainment Tonight, ENTERTAINMENT WEEKLY, E! Entertainment Television era -- occur every November, February and May. These are the months when TV stations receive ratings that will allow them to fix their advertising rates for the coming months, prompting the...
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