Map Idaho Says No to Super-Uplift

The SUPER-UPLIFT bra -- a high-tech, cleverly marketed 90's version of the old-fashioned push-up bra -- was introduced two months ago with a torrent of hype. Demand, however, has not been uniformly distributed.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!