Each time Lisa Jones arrived at an East Baltimore, Maryland, health clinic for a pregnancy checkup last year, the 19-year-old was given a yellow voucher worth $10. After 10 visits, in which she improved her diet and learned how to care for an infant, she gave birth to a healthy baby daughter. "There are a lot of girls out there who are naive," Jones says. "The vouchers are a good way to get them to come in."
As a straight-A student, 17-year-old Luke O'Neil gets a 10% discount at his high school store in Kingston, Massachusetts, and free admission to all...
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