What's Up Doc? Retail!

First Disney, then Warner, struck gold with studio stores at the mall. Now everybody wants to join the Toon Age.

It is among the deepest of compulsions in Western civilization: to own what we love. Sometimes the object of our possessiveness is a house or a spouse. For Lise, a six-year-old from Neuilly-sur-Seine, France, the demands are simpler. She wants three dolls, among thousands on display in the huge, sumptuous Disney Superstore on Paris' Champs Elysees. Lise and her mother are in delicate negotiation. Maman suggests either the Cinderella doll or a pair of less expensive figurines; Lise wants it all. This time Mother wins. But they'll be back for more. They always come back.

And when they are grownups but...

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