Know What You Eat

With large type and revealing figures, the new food labels take much of the mystery out of nutrition

The Goodyear blimp, the Times Square news ticker and baseball scoreboards will all be flashing the same message next week: the label has arrived. Television ads will be urging people to "check it out." In a campaign designed to echo through every supermarket, the U.S. government is touting the new, improved nutrition labels that as of May 8 must appear on most food products.

Gone is the hodgepodge of information in tiny type that seemed to serve foodmakers rather than consumers. In its place is a legible bulletin, developed by the Food and Drug Administration, that actually helps guide Americans on...

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