Good business reporting, believes senior editor Priscilla Painton, is the most challenging of all types of reporting. "There is the paper trail," she says, "and then there are the personalities and moods of the people making the tough decisions. And that's difficult to capture well and consistently." Painton's adroitness at capturing both the hard facts and the human texture is well established. In her five years as a TIME correspondent, writer and editor, she has covered the contradictions of Atlantic City, New Jersey, and the complexities of Bill Clinton's presidential campaign, and she has profiled figures from media mogul Ted Turner...
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