Most parents can recall a moment like the one David Refkin experienced the day he visited his daughter Julie's grammar-school class to talk about environmental issues. Refkin ran into tougher questions than he had expected. "One of the children asked me why TIME had to cut down so many trees to print magazines," says Refkin.
What his young questioner did not know was that Refkin spends a good deal of time thinking about the impact we have on the environment. As director of magazine-paper purchasing for all of Time Inc.'s periodicals, Refkin is also in charge of addressing environmental questions raised...
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