Make Way for the Sellevangelists

It used to be a stigma, but more and more celebrities now ask, Can we hawk?

Only a few years ago, viewers of very, very late-night TV were treated to a mock talk show more entertaining than most of the real ones. The host of the show was Lyle Waggoner, and its purpose was to tout a purchasable cure for impotence. Here was celebrity hawking at its historic low: an infomercial for a bogus product endorsed by a TV "star" whose glory days (as The Carol Burnett Show cast member who most resembled George Hamilton) came during the Nixon Administration.

The Lyle Waggoners of the world still populate the TV marketplace. But lately they have been joined...

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