In 1989 Paramount's chief argued that Time's attempt to merge with Warner was really a sale, so he should legally be free to horn in. With his own merger, the tune changed.
"Once ((Time Inc.)) made the agreement with Warner's, they put themselves available to other bidders."
-- Paramount chairman and CEO Martin Davis, June 6, 1989
"Paramount chose to merge with Viacom; it did not choose to put Paramount up 'for sale.' "
-- Paramount brief filed last week in opposition to the QVC Network's suit to block the merger...