What Are the Americans Doing?

One floor below the negotiators hammering out a pact on South Africa's transition council at the Johannesburg World Trade Center, businessmen from 150 U.S. companies and 10 U.S. states were gathered last week for a landmark trade show. Corporations large and small displayed everything from shampoo and ball bearings to portable toilets and pinball machines. All manner of blue- chip names were in attendance: Johnson & Johnson, Coca-Cola, Timken and Kellogg. "The potential is there," says Jan Pieterse, an executive at Upjohn, the Michigan-based pharmaceutical firm. "With South Africa able to $ play an important role, this is no longer the...

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