Driving Reign

BINK! WHEN THE CALLAWAY GOLF CO.'S ULTRA-ENGINEERED Big Bertha driver connects with a common golf ball, the space-age sound is no auditory accident. Forget thwack or clink -- think of a high-performance computer firing up. The low- tech ball, meanwhile, has landed 20 to 30 yds. farther down the fairway than you expected. "I've played for 61 years," says 12-handicapper Thomas Dight, 76, a retired Long Island, New York, school superintendent who prowls the links all summer long in Wolfeboro, New Hampshire. "I've never seen anything like it."

Nor has the golf industry. Two years after joining a market cluttered by...

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